TO FIGHT DIGITAL DISTRACTION, WE’RE MAKING PENGUIN BOOKS YOUR NEW OVERLOAD.

PROBLEM

Short-form content is rewiring our brains. Leaving smart phone users all over London, with unfinished thoughts. We skim. We forget. We’re fragmenting - not just online, but in life.

INSIGHT

The more we scroll, the less we think.

SOLUTION

Reading is a powerful alternative to endless scrolling. It builds focus. It sharpens attention.

READ A PENGUIN is a multimedia shock campaign by Penguin Books. We mimic the chaos of endless scrolling by turning Penguin into an enforcer of focus - one that punishes distraction and demands productivity. This dystopian identity is a warning: a glimpse of where we’re headed if we lose the ability to concentrate.

Lose your attention, and you’re easier to influence. Easier to control. Easily swayed.
So… read a Penguin now, or else.