With a rising awareness of ethical shopping, Depop’s “Life Makes Sense with Depop” campaign positions it as the go-to, effortless alternative to fast fashion.
INSIGHT
With the existence of fast fashion and the rise of ethical shopping awareness among Gen Z, Depop can position itself as a top, convenient choice for clothes and accessories.
Solution
On Depop, you can find everyday items for less, that will last you a lifetime but with fast fashion, that just isn’t the case. Introducing “Life Makes Sense with Depop,” a promotional campaign highlighting the convenience of Depop in our everyday lives.
VIDEO CREDITS:
Music - Hot Damn- Just for Kicks
Video Footage - Pexels.com
Summer Social Campaign - Depop X Coca-Cola
This summer, Depop and Coca-Cola team up for a limited edition Coke can —both a must-have drink and room decor. Part of Depop’s “Life Makes Sense” campaign, the collab blends fashion, sustainability, and summer joy.
Scan the QR code to enter a holiday competition for trips to top European destinations, or share your summer look with #DepopXCola for a chance to win £3,000.
