Built different
A campaign for young women with cycle-smart solutions that move with your body, not against it. Train smarter, not harder, through every phase.
Insight
Fitness is tough for young women when hormones and cramps throw-off consistency.
Opportunity
Why not make fitness easier and more manageable? so women feel their best, even on their period.Say goodbye to fighting your body and hello to training in tune with it.
THE CYCLE 2.0
This part of the campaign is made for 5 months post -release of the App. It focuses solely on the messaging behind the campaign, while still motivating women to continue to workout.
